May 10, 2012 Leave a comment
ASQ’s Quality Progress magazine for May 2012 features an article titled “On the right course” which discusses the use of DMAIC road-map for implementing Corporate Social Responsibility (CSR) initiatives in organizations. In this case DMAIC is applied as a high level tool used by organizations to lead their decision making process in CSR implementation. DMAIC (Define-Measure-Analyze-Improve-Control) is a proven project management tool used by six sigma practitioners on a project level for measurable processes, but the main question in case of CSR is “What to measure”. Sounds familiar?
Authors of the article have pointed out that: “More organizations have become actively engaged in social initiatives, and many are proud to promote their activities and accomplishments in annual corporate social responsibility (CSR) reports”.
In all of these, usually called, “sustainability reports” companies present their achievements on a corporate level measured by company-wide KPIs. In these reports, CSR is presented in multiple categories such as: Environmental Management, GHG Emissions, Energy Consumption, Water Consumption, Recycling, Social Impact and Diversity. The biggest issue in implementing CSR initiatives in organizations is how to deploy the strategic CSR goals on the operational level.
In the case of implementing Corporate Social Responsibility initiatives, a wider continuous improvement framework is necessary to make these changes sustainable.
“A big ship traveling at full speed requires distance and time to turn around”. (Deming)
Calyptus Consulting has helped multiple clients in several industries (Mining, Manufacturing, Financial Services) in aligning their strategic goals and implementing a sustainable continuous improvement framework using its Policy Deployment procedure. Using this procedure we have been able to analyze and develop/redesign clients’ KPIs (Including CSR) and help them deploy their strategic objectives to the operational level. KPIs have been deployed horizontally and vertically encompassing multiple organizational tiers (depending on a client size and structure) and a reporting system has been implemented to roll up the KPIs from the operational level to the system wide KPIs.
The main goal of this approach is to align company objectives from the bottom all the way to the company vision and mission and empower the organization with sustainable system able to self-direct its initiatives across the organization to fulfill strategic objectives and stay “on the right course” as the title of the article implies.